Over 90% of urban growth is taking place in emerging markets, where an estimated 70 million new residents migrate to urban areas each year. During the next two decades, the urban population in South Asia and Sub-Saharan Africa – is expected to double
FOCUS ON BUSINESS CULTURE IS ESSENTIAL FOR SUCCESS IN EMERGING MARKETS
The way companies from our part of the world conduct business generally differs from the way business is done in for instance Africa and Asia. You can improve your success rate and save valuable time and money in your operation. For example, a major cultural difference is the perception and management of time. By understanding the different perspectives you can expand and optimise your business significantly.
FINDING THE RIGHT PARTNERSHIP AND DOING YOUR HOMEWORK
The success of your business can depend on the partnership structure and business strategy with your local partner(s). Identification of your local partner(s) are timeconsuming and will require some investments in the intial phase. Once you have identified a range of local partners, you need to invest the sufficient time in trustbuilding, mutual strategy and the way forwatd. Business can not be run from a distance, you need to involve relevant ressources and invest sufficient time to make sure your business idea is discussed and properly aligned. Doing business in emerging markets are often based on navigating in networking cultures and having the right and best connections. Combining this with our Nordic way of doing sustainable business can be very fruitfull, if done the right way. Visiting the country you are about to penetrate is a crusial and sustainable part of “doing your homework”.
HOW WE ADD VALUE TO YOUR BUSINESS
Nordekon Aps is the leading consultancy company in Denmark when doing business on, and moving into, emerging markets. We assist you in formulating your business strategy and we help you put things into action. Due to our extensive network in emerging markets we can find the right business partner for you. Furthermore we can arrange and/or accompany you on one-to-one business trips to the market you are about to enter. Together we can elaborate a sustainable business plan and be the project manager in a feasibility study that makes your decisions even easier.
ACCELERATE YOUR BUSINESS IN EMERGING MARKETS
“Many companies are not aware of how to think global and we even see companies having very sustainable products, concepts and services suitable to developing countries, without being aware of it”
Partner, CEO, Flemming Sørensen
40 percent of the most dynamic cities in the world will in 2025 be in China - The population of (approx.) 1.1 billion in Africa is expected to double by 2050
Nordekon ApS
Kigkurren 8G, 3. Floor
2300 Copenhagen
(+45) 7027 2625
