FOCUS ON BUSINESS CULTURE IS ESSENTIAL FOR SUCCESS IN AFRICA
The way companies from our part of the world conduct business generally differs from the way business is done in for instance Africa. You can improve your success rate and save valuable time and money in your operation. For example, a major cultural difference is the perception and management of time. By understanding the different perspectives you can expand and optimise your business significantly.
FINDING THE RIGHT PARTNERSHIP AND DOING YOUR HOMEWORK
The success of your business can depend on the partnership structure and business strategy with your local partner(s). Identification of your local partner(s) are timeconsuming and will require some investments in the intial phase. Once you have identified a range of local partners, you need to invest the sufficient time in trustbuilding, mutual strategy and the way forwatd. Business can not be run from a distance, you need to involve relevant ressources and invest sufficient time to make sure your business idea is discussed and properly aligned. Doing business in emerging markets are often based on navigating in networking cultures and having the right and best connections. Combining this with our Nordic way of doing sustainable business can be very fruitfull, if done the right way. Visiting the country you are about to penetrate is a crusial and sustainable part of “doing your homework”.
HOW TO GET STARTED DOING BUSINESS IN AFRICA
– it´s not complicated
Africa is a huge continent with more than 50 different countries with different business cultures and political environments. There are several ways to start business in Africa:
- Make sure your business strategy is long term sustainable
- Discuss your business strategy with relevant African diplomats
- Join any relevant network and learn more about how other companies have done business in Africa
- Visit the African country you are about to enter and meet with potential local companies within your business – this gives you in-depth understanding of the local African market
Nordic companies can make a huge difference in Africa
Over 90% of urban growth is taking place in emerging markets, where an estimated 70 million new residents migrate to urban areas each year. During the next two decades, the urban population in Sub-Saharan Africa – is expected to double
HEADQUARTER
Nordekon ApS
Kløvermarken 70
2300 Copenhagen
Denmark
(+45) 7027 2625
Copenhagen – Helsinki – Stockholm
